Master of Arts in Strategic Communication (MASC)

To qualify for admission to this Programme, beyond all other normal postgraduate Pro-gramme requirements, one of the following categories will allow admission to this course:
• Minimum of a Second-Class Bachelor’s degree (or equivalent GPA) in Journalism, Media Studies, Communication or related discipline;
OR
• Minimum of a Second-Class Bachelors’ degree (or equivalent GPA) in any field, (with a preference for the Social Sciences and Humanities), plus a minimum of two years’ journalistic or communication experience in a recognized media environment;
OR
• Minimum of a Second-Class Bachelors’ degree (or equivalent GPA) in any field, plus a postgraduate qualification (equivalent to a diploma) in Journalism, Media Studies, Mass Communication or related discipline;
OR
• Minimum of a Second-Class Bachelors’ degree (or equivalent GPA) in any field, plus at least two academic or industry publications in Journalism, Media Studies, Com-munication or related discipline.

Two years (One month of contact study per year in each of February and August).

A deliberate strategy helps an organization “break through the noise,” understand consum-er behavior and master and adapt to an evolving landscape while monitoring and being in-formed by performance metrics. The Masters of Arts in Strategic Communication Pro-gramme, housed within the Faculty of Journalism, Media, and Communication, is designed to elevate journalists and communicators above the rest by not just doing tasks but plan-ning and evaluating projects in the media ecosystem with wisdom, a wide background of knowledge, and a foundation of Christian values.

Among topics covered in courses are: principles and practices of strategic communication, organisational communication, social and gender justice, development communication, multimedia production, persuasion and advocacy and media policy, law and regulation, among others.

Career prospects upon completing this master Programme are in public and private sectors and non-profit sector as corporate communicators, consumer communicators, advocacy, and research experts, among others.