Update: November 26–29, 2025
Uganda Christian University (UCU) is proudly participating in the ongoing East Africa Public Relations Week 2025 (EAPRW-2025), taking place at the East African Community Headquarters in Arusha, Tanzania. UCU is represented by Harriet Adong Atuyambe, Director of Communication and Public Relations, who will also moderate a session on Ethical Sustainable Development and participate in a Panel Discussion sharing about the Topic: Public Sentiment Analysis: Building Trust through Listening.
This year’s engagements are anchored on the theme: “Strengthening Government and Citizen Trust in East Africa: The Strategic Role of Public Relations.”
The sub-themes include: Trust-Based Regional Trajectory, Ethical Sustainable Development, The Digital Public Square, and Building a Trusted Future.
The conference has drawn Communication and Public Relations specialists from across the region, including Burundi, Kenya, Rwanda, South Sudan, Uganda, and Tanzania.
Participants represent a wide range of institutions, such as:
Parliament of the Republic of Uganda, Makerere University Research and Innovations Fund, St. Augustine University of Tanzania, Tanzania Civil Aviation Authority, Compassion International Tanzania, National Social Security Fund (Tanzania), Tanzania Revenue Authority, Parliament of Kenya, Tanzania Commercial Bank, Uganda National Oil Company, Energy and Water Regulatory Authority, and Uganda Electricity Generation Company Limited, among others.
Highlights from the conference
PRAU Vice President’s Call to Action:
“Let us walk into the future not guided by today’s challenges, but by tomorrow’s promises. Where trust thrives, development accelerates. We must remain standing tall, whatever the circumstances.”
Guest of Honour: Hon. Veronica Mueni Nduva, Secretary General – East African Community
Hon. Nduva emphasized the importance of storytelling in nation-building and communication:
“Share the stories of your country’s industrial development so we can continue building our communities. Human beings live by stories; that is why communication is no longer just a support function, it is a vital tool for development. We must tell our stories and protect them. As communicators, we also need stronger systems to respond to crises.”
Key Take Away from East Africa Public Relations Week 2025, Arusha Tanzania
TRUST is the New Power
TRUST is what transforms POLICIES into ACTION. Communication and Public Relations professionals are the architects of trust. Discussions at the ongoing engagement bringing together 200 Public Relations practitioners and specialists from the eight (Burundi, Democratic Republic of Congo, Kenya, Rwanda, Somalia, South Sudan, Uganda, and Tanzania) East African Community countries in Arusha, Tanzania.
This is the 4th East Africa Public Relations Week (EAPRW), organized by the Public Relations Society of Tanzania (PRST).
Among others, we are exploring how trust can drive integration and stronger regional ties. Ideas are being shared, connections coined, and the foundation for a more united East Africa being established and laid.