Despite decades of microfinance and policy support, the majority of women-led enterprises in Uganda remain informal. This study explores the lived experiences of 30 UWEP-supported women’s groups in Mukono District to uncover the psychological, aspirational, and sociocultural barriers hindering formalization. Using Braun and Clarke’s (2006) reflexive thematic analysis, supported by AI-assisted coding through ChatGPT, we identified three dominant constraint domains: internalized fears and low self-efficacy; short-term aspirations shaped by economic precarity; and cultural or religious norms that limit entrepreneurial autonomy. These findings informed the co-design of a Tripod Intervention Model comprising three phases—Enterprise Outreach, Mindset Change, and Incentivized Referrals. The intervention is supported by practical tools including readiness checklists, mentoring directories, and myth-busting guides. The model aligns with Uganda’s national strategies, offering a scalable, behaviorally informed approach to women’s economic empowerment. This paper contributes both theoretical insights and applied solutions for advancing gender-equitable enterprise formalization.
Dr. Henry Mugisha – PI
Dr. Richard Sebaggala – Co-PI